Maslow on My Mind: How Maslow's Hierarchy of Needs Affects Business and Society

Introduction: Maslow in the Big AppleAbrahamthe pursuit of knowledge. Therefore, when it
Maslow was born in New York in 1908 to poor,comes to the question of the most valid means
uneducated Russian immigrants. He was the oldestfor acquiring knowledge of the world, Humanists
of seven children, and therefore pushed by hisreject arbitrary faith, authority, revelation, and
parents to succeed in education where they hadaltered states of consciousness.3. Humanism is a
not. Originally studying to be a lawyer, he found itphilosophy of imagination. Humanists recognize
to be of little interest and eventually shifted overthat intuitive feelings, hunches, speculation, flashes
to psychology where he excelled. Maslow went onof inspiration, emotion, altered states of
to receive his PhD in Psychology at the Universityconsciousness, and even religious experience, while
of Wisconsin, under the tutelage of Harry Harlow,not valid means to acquire knowledge, remain
famous for experimentation with rhesus monkeysuseful sources of ideas that can lead us to new
and attachment behavior. After some time heways of looking at the world. These ideas, after
returned to New York and began studying humanthey have been assessed rationally for their
sexuality. In addition to this study, during theusefulness, can then be put to work, often as
years of teaching, he had the opportunity toalternate approaches for solving problems.4.
meet many well-respected psychologists whichHumanism is a philosophy for the here and now.
further helped to shape his thoughts on theHumanists regard human values as making sense
human needs. The final event which led Maslow toonly in the context of human life rather than in
move in the humanistic direction came from thethe promise of a supposed life after death.5.
study of the development of the concept ofHumanism is a philosophy of compassion. Humanist
"self-actualization". It was this study that ledethics is solely concerned with meeting human
Maslow to develop his famous Hierarchy of Needsneeds and answering human problems--for both
Theory.[1]Food for thought: What humans reallythe individual and society--and devotes no
needUntil Maslow began to develop his theories,attention to the satisfaction of the desires of
most studies on human nature focused onsupposed theological entities.6. Humanism is a
biology, achievement or power to explain therealistic philosophy. Humanists recognize the
forces that drive us.Maslow postulated that thereexistence of moral dilemmas and the need for
were five levels of basic needs that every humancareful consideration of immediate and future
attempts to attain:consequences in moral decision making.7.
Externally-Satisfied Needs (basic needs thatHumanism is in tune with the science of today.
every individual must satisfy before they canHumanists therefore recognize that we live in a
progress).1. Physiological - I'm hungry.2. Safety -natural universe of great size and age that we
I'm scared.Internally-Satisfied Needs (needs leadingevolved on this planet over a long period of time,
to enlightenment and understanding.3. Social - I'mthat there is no compelling evidence for a
lonely.4. Esteem - I can't.5. Self Actualization - Iseparable "soul," and that human beings have
can!In the 1970s, Maslow further split thiscertain built-in needs that effectively form the
hierarchy up into a total of eight levels:[2]1)basis for any human-oriented value system.8.
Physiological: hunger, thirst, bodily comforts, etc.;2)Humanism is in tune with today's enlightened social
Safety/security: out of danger;3) Belonging andthought. Humanists are committed to civil liberties,
Love: affiliate with others, be accepted; and4)human rights, church-state separation, the
Esteem: to achieve, be competent, gain approvalextension of participatory democracy not only in
and recognition.5) Cognitive: to know, togovernment but in the workplace and education,
understand, and explore; (new)6) Aesthetic:an expansion of global consciousness and
symmetry, order, and beauty; (new)7)exchange of products and ideas internationally,
Self-actualization: to find self-fulfillment and realizeand an open-ended approach to solving social
one's potential; and8) Self-transcendence: toproblems, an approach that allows for the testing
connect to something beyond the ego or to helpof new alternatives.9. Humanism is in tune with
others find self-fulfillment and realize their potential.new technological developments. Humanists are
(new) (This concept is relatively new and manywilling to take part in emerging scientific and
authors such as Dr. Stephen covey expresstechnological discoveries in order to exercise their
similar views.)[3]Another way to look at themoral influence on these revolutions as they come
Needs is to break it into "D-Needs" (Deficiency)about, especially in the interest of protecting the
and "B-Needs" (Being). Maslow believed that theenvironment.10. Humanism is, in sum, a philosophy
deficiency needs, once satisfied ceased to be afor those in love with life. Humanists take
driving force for the individual, and they wereresponsibility for their own lives and relish the
then free to move upward to developingadventure of being part of new discoveries,
themselves.If we follow the traditional hierarchicalseeking new knowledge, exploring new options.
form, we can see that each need forms the basisInstead of finding solace in prefabricated answers
of the next need above it in the pyramid. Withoutto the great questions of life, Humanists enjoy
these previous foundations, Maslow believed thatthe open-endedness of a quest and the freedom
it is impossible to move on to the next stage inof discovery that this entails.What is holding us
the hierarchy.[4]In spite of the fact that it is veryback?If reaching the summit of the mountain of
well-known and intrinsically comforting, thereself-actualization were easy, everyone would be
seems to be little hard evidence that the theoryenlightened, happy, hard-working, creative, and
actually applies to people in general. Even Maslowwealthy. We would all strive to take responsibility
admitted to this.[5]A learning experienceMaslow'sfor our actions, and attempt to improve the
Hierarchy of Needs has had a dramatic influencesituation around us by developing new and unique
on the field of education. Traditional beliefsideas. Unfortunately, this is not happening. What is
regarding educational methodology have shifted toholding us back from reaching our "fully functional,
a more humanistic approach, with the focus onhealthy personality"?I concur with Maslow that
meeting the students' basic needs in order tosociety and the education system are preventing
assist them to progress.The most important goalindividuals from reaching their full potential. Here is
in education is to learn, followed by developing anwhat Maslow has to say on the matter:"The state
understanding of the material to retain it, andof being without a system of values is
apply it in life. In order to do this, the studentspsychopathogenic, we are learning. The human
need to be motivated enough to work hard tobeing needs a framework of values, a philosophy
achieve this goal. Without motivation to learn it isof life, a religion or religion-surrogate to live by and
unlikely that the education will succeed to theunderstand by, in about the same sense he needs
extent that it is intended.In order to maximize thissunlight, calcium or love. This I have called the
motivational desire, the educators need to attend"cognitive need to understand." The value- illnesses
to the needs of the student. By understandingwhich result from valuelessness are called
Maslow's Hierarchy of Needs, teachers can workvariously anhedonia, anomie, apathy, amorality,
toward realizing the basic needs that develop thehopelessness, cynicism, etc., and can become
foundation for higher learning, or actualization.Heresomatic illness as well. Historically, we are in a
is an example of how the school can meet thevalue interregnum in which all externally given
basic needs of the students:If the schoolvalue systems have proven failures (political,
understands that in order to function at school,economic, religious, etc.) e.g., nothing is worth
students need the basic physiological needsdying for. What man needs but doesn't have, he
satisfied before they can absorb their studies,seeks for unceasingly, and he becomes
they may consider providing lunches if a greatdangerously ready to jump at any hope, good or
deal of the students do not have their own. Thisbad. The cure for this disease is obvious. We need
would then propel the learners to the next level.a validated, usable system of human values that
By fostering a trusting, safe environment, with awe can believe in and devote ourselves to (be
classroom social network, and providing praise inwilling to die for), because they are true rather
the form of positive reinforcement from thethan because we are exhorted to "believe and
teachers, the students will be able to focus onhave faith." Such an empirically based
their learning.[6]A real example that has come upWeltanschauung seems now to be a real
near the end of the 20th century with respect topossibility, at least in theoretical outline." [12]If
this is the problems that have arisen due to thesociety is not instilling the proper values into the
beliefs on "special education". During the 70s andyouth of today, they are unable to develop a
80s when where the traditional beliefs ofhealthy outlook on life. This will hamper their
segregating children with special needs (physical,journey to self-actualization. The education
intellectual, or emotional) was employed in thesystem is also currently not providing the proper
school system anomalies arose that called intomorals, and positive, nurturing environment for
question these beliefs. It was believed that bystudents in order for them to grow. The schools
placing these students in separate learningneed to focus on the areas of Maslow's Hierarchy
atmospheres they would be able to learn at aof Needs that are deficient in the student body,
pace more appropriate to their abilities, receivenurture them, and help their students to excel in
special attention and eventually progress throughways that go deeper than just good
the system to receive the same education at thegrades.Summary: Change Your Socks, Change
end of the program. As it turns out, this did notYour AttitudeIn the contemporary business world,
happen and the children's learning wasa product-centered business style is no longer
hampered.[7]Managing expectationsFocusing onsuccessful. Companies must now, more than ever
such human needs for successful motivation canbefore, develop a consumer-centric approach to
very easily be ported over to the business worldbusiness. The market is demassifying, and this
and applied in the field of Management. In fact,means that individual needs must be met.In order
Maslow himself became fascinated with the fieldfor the education system to produce individuals
of management and attempted to explain thethat can reach the peak of Maslow's pyramid, the
ability of good managers to motivate theirschools should also take a similar approach and
employees using a solid understanding of therather than focus on the product (education),
Hierarch of Needs. He even went so far as tothey should instead focus on meeting the needs
regularly visit a high-tech company in California toof the client (student). This will by no means be
study the management practices in the 1960s.an easy task for it requires a tremendous
Maslow discovered that managers who treat theiramount of time and energy on the part of the
subordinates with trust and respect created ansupplier (schools), but the end results will produce
environment that promoted a better worka much more satisfied customer who is able to
situation and improved productivity.Peter Drucker,benefit from the interaction.Maslow lists 10 points
the famous management guru has said thatthat educators and teachers ought to consider in
"Maslow's contribution to management was a bigorder to change their style so as to move
one. He pointed out hat you have to havetoward the self-actualization of the individual. A
different personnel policies for different people insummary of these points can be found below:1.
different situations for them to be trulyBe true to yourself.
effective."[8]Why 'Y'?Theories X and Y, as2. Do not be bound by your culture.
developed by Douglas McGregor fit very nicely3. Discover your calling.
into the Needs Theory. If humans are intrinsically4. Life is precious.
searching for something to help propel them to5. Do not judge people.
the next level, and have an internal desire to6. See to the satisfaction of basic needs.
progress, and give back to society, as is believed7. Take time to smell the roses.
by the followers of "Theory Y", then it goes to8. Learn self-control.
reason that the humanistic approach, as laid out9. Don't sweat the little things.
by Maslow would assist these individuals in10. Make the right decisions.These can and should
reaching their goals. If we believe that humanbe applied to all aspects of life, from your private
nature responds best to a positive, nurturingtime, through education and even in the work
atmosphere, then managers that hold theenvironment in order to work toward improving
following beliefs with respect to their staff shouldyourself and society.References1. C. George
be able to raise them up higher in an attempt toBoeree, 'Abraham Maslow, 1908-1970', Huitt, W.
improve productivity, and the individual goals of(2004). Maslow's hierarchy of needs. Educational
the worker:1. Employees view work as natural.2.Psychology Interactive. Valdosta, GA: Valdosta
Commitment to goals leads to self-direction andState University. Retrieved [date] from, Stephen
self-control.3. People will look for situations whereR. Covey, 'The 8th Habit, From Effectiveness to
they can receive accountability for their work.4.Greatness', FranklinCovey Co., Free Press, 2004.4.
Decision-making on various levels can be spreadWikipedia, 'Maslow's Hierarchy of Needs',
among the company and not be the soleEducational Psychology Interactive6. Jones, Michael.
responsibility of upper management.[9]What's"Maslow's Hierarchy of Needs Can Lower
'Humanism' got to do, got to do with it?HumanismRecidivism." Corrections Today 66.4 (2004):
is the "third force" in psychology, following the18-22.7. Norman Kunc, 'The Need to
traditional studies of behaviorism andBelong: Rediscovering Maslow's Hierarchy
psychoanalysis. Maslow, Carl Rogers, Rolly Mayof Needs', Axis Consultation and Training Ltd,,
and many others helped to advance this way of1998.8. Excerpted from Maslow on Management,
looking at the human condition.Humanism has aby Abraham H. Maslow, with Deborah Stephens
long history going back to the times of the Greekand Gary Heil, 1998.9. Robbins, Stephen P.,
philosophers of the 6th century BC. It has come'Essentials of organizational behavior, eighth edition',
forward in time and developed into three broadPearson Education Inc., 2005, p5010. Wikipedia
categories: religious, secular, educational humanism.definition for 'humanism', Frederick Edwards, 'What
When people discuss "humanism" they generallyis Humanism?', American Humanist Association,
mean the understanding of secular humanism.1989, Maslow, A., & Lowery, R. (Ed.). (1998).
"Humanism is a broad category of active ethical'Toward a psychology of being (3rd ed.)', New
philosophies that affirm the dignity and worth ofYork: Wiley & Sons.Cameron Switzer
all people, based on the ability to determine rightIntrmarket Solutions
and wrong by appeal to universal human qualities-Fukui,
particularly rationality, common history,=============Cameron has lived and worked
experience, and belief. Humanism is a componentin Japan for over 15 years. Originally a researcher
of a variety of more specific philosophicaland educator he has a penchant for details and a
systems, and is also incorporated into somenatural born flair for communication "soul to soul".
religious schools of thought.Humanism entails aHis extensive experience in the culture, coupled
commitment to the search for truth and moralitywith language fluency and a deep understanding of
through human means in support of humanJapanese ethics, morals and thought processes
interests. In focusing on the capacity forhas allowed him to develop a special niche market
self-determination, humanism rejectsin the business world.While working to develop a
transcendental justifications, such as aglobal presence for a titanium material, parts &
dependence on faith, the supernatural or divinelyaccessories distributor for the global eyeglass
revealed texts. Humanists endorse universalindustry for 5 years, Cam saw the difficulties
morality based on the commonality of humansmall/medium sized companies were having trying
nature, suggesting that solutions to our social andto expand their businesses outside of Japan. He
cultural problems cannot bedecided they needed help.Currently Cameron
parochial."[10]Humanists generally believe theowns and operates a one-man (one dog) SOHO
following:[11]1. Humanism is a philosophy focusedbusiness designed to help foreign and Japanese
upon human means for comprehending reality.companies in a variety of industries come
Humanists make no claims to possess or havetogether in business in a very efficient, effective,
access to supposed transcendent knowledge.2.and cost-effective successful manner.
Humanism is a philosophy of reason and science in