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Maslow on My Mind: How Maslow's Hierarchy of Needs Affects Business and Society

Introduction: Maslow in the Big AppleAbrahamconsciousness.3. Humanism is a philosophy of
Maslow was born in New York in 1908 to poor,imagination. Humanists recognize that
uneducated Russian immigrants. He was theintuitive feelings, hunches, speculation,
oldest of seven children, and thereforeflashes of inspiration, emotion, altered
pushed by his parents to succeed in educationstates of consciousness, and even religious
where they had not. Originally studying to beexperience, while not valid means to acquire
a lawyer, he found it to be of littleknowledge, remain useful sources of ideas
interest and eventually shifted over tothat can lead us to new ways of looking at
psychology where he excelled. Maslow went onthe world. These ideas, after they have been
to receive his PhD in Psychology at theassessed rationally for their usefulness, can
University of Wisconsin, under the tutelagethen be put to work, often as alternate
of Harry Harlow, famous for experimentationapproaches for solving problems.4. Humanism
with rhesus monkeys and attachment behavior.is a philosophy for the here and now.
After some time he returned to New York andHumanists regard human values as making sense
began studying human sexuality. In additiononly in the context of human life rather than
to this study, during the years of teaching,in the promise of a supposed life after
he had the opportunity to meet manydeath.5. Humanism is a philosophy of
well-respected psychologists which furthercompassion. Humanist ethics is solely
helped to shape his thoughts on the humanconcerned with meeting human needs and
needs. The final event which led Maslow toanswering human problems--for both the
move in the humanistic direction came fromindividual and society--and devotes no
the study of the development of the conceptattention to the satisfaction of the desires
of "self-actualization". It was this studyof supposed theological entities.6. Humanism
that led Maslow to develop his famousis a realistic philosophy. Humanists
Hierarchy of Needs Theory.[1]Food forrecognize the existence of moral dilemmas and
thought: What humans really needUntil Maslowthe need for careful consideration of
began to develop his theories, most studiesimmediate and future consequences in moral
on human nature focused on biology,decision making.7. Humanism is in tune with
achievement or power to explain the forcesthe science of today. Humanists therefore
that drive us.Maslow postulated that thererecognize that we live in a natural universe
were five levels of basic needs that everyof great size and age that we evolved on this
human  attempts  to  attain:planet over a long period of time, that there
is no compelling evidence for a separable
Externally-Satisfied Needs (basic needs that"soul," and that human beings have certain
every individual must satisfy before they canbuilt-in needs that effectively form the
progress).1. Physiological - I'm hungry.2.basis for any human-oriented value system.8.
Safety - I'm scared.Internally-SatisfiedHumanism is in tune with today's enlightened
Needs (needs leading to enlightenment andsocial thought. Humanists are committed to
understanding.3. Social - I'm lonely.4.civil liberties, human rights, church-state
Esteem - I can't.5. Self Actualization - Iseparation, the extension of participatory
can!In the 1970s, Maslow further split thisdemocracy not only in government but in the
hierarchy up into a total of eightworkplace and education, an expansion of
levels:[2]1) Physiological: hunger, thirst,global consciousness and exchange of products
bodily comforts, etc.;2) Safety/security: outand ideas internationally, and an open-ended
of danger;3) Belonging and Love: affiliateapproach to solving social problems, an
with others, be accepted; and4) Esteem: toapproach that allows for the testing of new
achieve, be competent, gain approval andalternatives.9. Humanism is in tune with new
recognition.5) Cognitive: to know, totechnological developments. Humanists are
understand, and explore; (new)6) Aesthetic:willing to take part in emerging scientific
symmetry, order, and beauty; (new)7)and technological discoveries in order to
Self-actualization: to find self-fulfillmentexercise their moral influence on these
and realize one's potential; and8)revolutions as they come about, especially in
Self-transcendence: to connect to somethingthe interest of protecting the
beyond the ego or to help others findenvironment.10. Humanism is, in sum, a
self-fulfillment and realize their potential.philosophy for those in love with life.
(new) (This concept is relatively new andHumanists take responsibility for their own
many authors such as Dr. Stephen coveylives and relish the adventure of being part
express similar views.)[3]Another way to lookof new discoveries, seeking new knowledge,
at the Needs is to break it into "D-Needs"exploring new options. Instead of finding
(Deficiency) and "B-Needs" (Being). Maslowsolace in prefabricated answers to the great
believed that the deficiency needs, oncequestions of life, Humanists enjoy the
satisfied ceased to be a driving force foropen-endedness of a quest and the freedom of
the individual, and they were then free todiscovery that this entails.What is holding
move upward to developing themselves.If weus back?If reaching the summit of the
follow the traditional hierarchical form, wemountain of self-actualization were easy,
can see that each need forms the basis of theeveryone would be enlightened, happy,
next need above it in the pyramid. Withouthard-working, creative, and wealthy. We would
these previous foundations, Maslow believedall strive to take responsibility for our
that it is impossible to move on to the nextactions, and attempt to improve the situation
stage in the hierarchy.[4]In spite of thearound us by developing new and unique ideas.
fact that it is very well-known andUnfortunately, this is not happening. What is
intrinsically comforting, there seems to beholding us back from reaching our "fully
little hard evidence that the theory actuallyfunctional, healthy personality"?I concur
applies to people in general. Even Maslowwith Maslow that society and the education
admitted to this.[5]A learningsystem are preventing individuals from
experienceMaslow's Hierarchy of Needs has hadreaching their full potential. Here is what
a dramatic influence on the field ofMaslow has to say on the matter:"The state of
education. Traditional beliefs regardingbeing without a system of values is
educational methodology have shifted to apsychopathogenic, we are learning. The human
more humanistic approach, with the focus onbeing needs a framework of values, a
meeting the students' basic needs in order tophilosophy of life, a religion or
assist them to progress.The most importantreligion-surrogate to live by and understand
goal in education is to learn, followed byby, in about the same sense he needs
developing an understanding of the materialsunlight, calcium or love. This I have called
to retain it, and apply it in life. In orderthe "cognitive need to understand." The
to do this, the students need to be motivatedvalue- illnesses which result from
enough to work hard to achieve this goal.valuelessness are called variously anhedonia,
Without motivation to learn it is unlikelyanomie, apathy, amorality, hopelessness,
that the education will succeed to the extentcynicism, etc., and can become somatic
that it is intended.In order to maximize thisillness as well. Historically, we are in a
motivational desire, the educators need tovalue interregnum in which all externally
attend to the needs of the student. Bygiven value systems have proven failures
understanding Maslow's Hierarchy of Needs,(political, economic, religious, etc.) e.g.,
teachers can work toward realizing the basicnothing is worth dying for. What man needs
needs that develop the foundation for higherbut doesn't have, he seeks for unceasingly,
learning, or actualization.Here is an exampleand he becomes dangerously ready to jump at
of how the school can meet the basic needs ofany hope, good or bad. The cure for this
the students:If the school understands thatdisease is obvious. We need a validated,
in order to function at school, students needusable system of human values that we can
the basic physiological needs satisfiedbelieve in and devote ourselves to (be
before they can absorb their studies, theywilling to die for), because they are true
may consider providing lunches if a greatrather than because we are exhorted to
deal of the students do not have their own."believe and have faith." Such an empirically
This would then propel the learners to thebased Weltanschauung seems now to be a real
next level. By fostering a trusting, safepossibility, at least in theoretical
environment, with a classroom social network,outline." [12]If society is not instilling
and providing praise in the form of positivethe proper values into the youth of today,
reinforcement from the teachers, the studentsthey are unable to develop a healthy outlook
will be able to focus on their learning.[6]Aon life. This will hamper their journey to
real example that has come up near the end ofself-actualization. The education system is
the 20th century with respect to this is thealso currently not providing the proper
problems that have arisen due to the beliefsmorals, and positive, nurturing environment
on "special education". During the 70s andfor students in order for them to grow. The
80s when where the traditional beliefs ofschools need to focus on the areas of
segregating children with special needsMaslow's Hierarchy of Needs that are
(physical, intellectual, or emotional) wasdeficient in the student body, nurture them,
employed in the school system anomalies aroseand help their students to excel in ways that
that called into question these beliefs. Itgo deeper than just good grades.Summary:
was believed that by placing these studentsChange Your Socks, Change Your AttitudeIn the
in separate learning atmospheres they wouldcontemporary business world, a
be able to learn at a pace more appropriateproduct-centered business style is no longer
to their abilities, receive special attentionsuccessful. Companies must now, more than
and eventually progress through the system toever before, develop a consumer-centric
receive the same education at the end of theapproach to business. The market is
program. As it turns out, this did not happendemassifying, and this means that individual
and the children's learning wasneeds must be met.In order for the education
hampered.[7]Managing expectationsFocusing onsystem to produce individuals that can reach
such human needs for successful motivationthe peak of Maslow's pyramid, the schools
can very easily be ported over to theshould also take a similar approach and
business world and applied in the field ofrather than focus on the product (education),
Management. In fact, Maslow himself becamethey should instead focus on meeting the
fascinated with the field of management andneeds of the client (student). This will by
attempted to explain the ability of goodno means be an easy task for it requires a
managers to motivate their employees using atremendous amount of time and energy on the
solid understanding of the Hierarch of Needs.part of the supplier (schools), but the end
He even went so far as to regularly visit aresults will produce a much more satisfied
high-tech company in California to study thecustomer who is able to benefit from the
management practices in the 1960s. Maslowinteraction.Maslow lists 10 points that
discovered that managers who treat theireducators and teachers ought to consider in
subordinates with trust and respect createdorder to change their style so as to move
an environment that promoted a better worktoward the self-actualization of the
situation and improved productivity.Peterindividual. A summary of these points can be
Drucker, the famous management guru has saidfound  below:1.  Be  true  to  yourself.
that "Maslow's contribution to management was
a big one. He pointed out hat you have to2.  Do  not  be  bound  by  your  culture.
have different personnel policies for
different people in different situations for3.  Discover  your  calling.
them to be truly effective."[8]Why
'Y'?Theories X and Y, as developed by Douglas4.  Life  is  precious.
McGregor fit very nicely into the Needs
Theory. If humans are intrinsically searching5.  Do  not  judge  people.
for something to help propel them to the next
level, and have an internal desire to6.  See  to the satisfaction of basic needs.
progress, and give back to society, as is
believed by the followers of "Theory Y", then7.  Take  time  to  smell  the  roses.
it goes to reason that the humanistic
approach, as laid out by Maslow would assist8.  Learn  self-control.
these individuals in reaching their goals. If
we believe that human nature responds best to9.  Don't  sweat  the  little  things.
a positive, nurturing atmosphere, then
managers that hold the following beliefs with10. Make the right decisions.These can and
respect to their staff should be able toshould be applied to all aspects of life,
raise them up higher in an attempt to improvefrom your private time, through education and
productivity, and the individual goals of theeven in the work environment in order to work
worker:1. Employees view work as natural.2.toward improving yourself and
Commitment to goals leads to self-directionsociety.References1. C. George Boeree,
and self-control.3. People will look for'Abraham Maslow, 1908-1970', Huitt, W.
situations where they can receive(2004). Maslow's hierarchy of needs.
accountability for their work.4.Educational Psychology Interactive. Valdosta,
Decision-making on various levels can beGA: Valdosta State University. Retrieved
spread among the company and not be the sole[date] from, Stephen R. Covey, 'The 8th
responsibility of upper management.[9]What'sHabit, From Effectiveness to Greatness',
'Humanism' got to do, got to do withFranklinCovey Co., Free Press, 2004.4.
it?Humanism is the "third force" inWikipedia, 'Maslow's Hierarchy of Needs',
psychology, following the traditional studiesEducational Psychology Interactive6. Jones,
of behaviorism and psychoanalysis. Maslow,Michael. "Maslow's Hierarchy of Needs Can
Carl Rogers, Rolly May and many others helpedLower Recidivism." Corrections Today 66.4
to advance this way of looking at the human(2004): 18-22.7. Norman Kunc, 'The Need to
condition.Humanism has a long history goingBelong: Rediscovering Maslow's
back to the times of the Greek philosophersHierarchy of Needs', Axis Consultation and
of the 6th century BC. It has come forward inTraining Ltd,, 1998.8. Excerpted from Maslow
time and developed into three broadon Management, by Abraham H. Maslow, with
categories: religious, secular, educationalDeborah Stephens and Gary Heil, 1998.9.
humanism. When people discuss "humanism" theyRobbins, Stephen P., 'Essentials of
generally mean the understanding of secularorganizational behavior, eighth edition',
humanism.Pearson Education Inc., 2005, p5010.
Wikipedia definition for 'humanism',
"Humanism is a broad category of activeFrederick Edwards, 'What is Humanism?',
ethical philosophies that affirm the dignityAmerican Humanist Association, 1989, Maslow,
and worth of all people, based on the abilityA., & Lowery, R. (Ed.). (1998). 'Toward a
to determine right and wrong by appeal topsychology of being (3rd ed.)', New York:
universal human qualities- particularlyWiley  &  Sons.Cameron  Switzer
rationality, common history, experience, and
belief. Humanism is a component of a varietyIntrmarket  Solutions
of more specific philosophical systems, and
is also incorporated into some religiousFukui,
schools of thought.Humanism entails aJapan========================================
commitment to the search for truth and=====Cameron has lived and worked in Japan
morality through human means in support offor over 15 years. Originally a researcher
human interests. In focusing on the capacityand educator he has a penchant for details
for self-determination, humanism rejectsand a natural born flair for communication
transcendental justifications, such as a"soul to soul". His extensive experience in
dependence on faith, the supernatural orthe culture, coupled with language fluency
divinely revealed texts. Humanists endorseand a deep understanding of Japanese ethics,
universal morality based on the commonalitymorals and thought processes has allowed him
of human nature, suggesting that solutions toto develop a special niche market in the
our social and cultural problems cannot bebusiness world.While working to develop a
parochial."[10]Humanists generally believeglobal presence for a titanium material,
the following:[11]1. Humanism is a philosophyparts & accessories distributor for the
focused upon human means for comprehendingglobal eyeglass industry for 5 years, Cam saw
reality. Humanists make no claims to possessthe difficulties small/medium sized companies
or have access to supposed transcendentwere having trying to expand their businesses
knowledge.2. Humanism is a philosophy ofoutside of Japan. He decided they needed
reason and science in the pursuit ofhelp.Currently Cameron owns and operates a
knowledge. Therefore, when it comes to theone-man (one dog) SOHO business designed to
question of the most valid means forhelp foreign and Japanese companies in a
acquiring knowledge of the world, Humanistsvariety of industries come together in
reject arbitrary faith, authority,business in a very efficient, effective, and
revelation, and altered states ofcost-effective successful manner.



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