| Have you ever studied your best donors
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| | know your case for support. And you know
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| and wished you could clone them all?
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| | that they have money. So send them an
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| Maybe you can, with a bit of creative
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| | appeal letter. Or better yet, ask them to
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| thinking.1. Friends of current
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| | join your monthly giving program, with
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| supportersThe first place to look is
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| | their gift coming right out of their pay
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| friends, family and colleagues of your
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| | each payday.5. Peer groupsOne
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| current supporters. The odds are good
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| | organization I have written fundraising
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| that your most generous and faithful
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| | letters for is Doctors Without Borders.
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| donors have friends or co-workers or
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| | They are a group of volunteer doctors and
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| family members who will want to support
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| | nurses who deliver emergency medical care
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| your cause as well.One of the most
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| | in places where no medical infrastructure
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| popular ways of acquiring new donors like
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| | exists, usually because of war or natural
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| this is through a Friend-Get-a-Friend
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| | disasters. In one acquisition campaign
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| program. At the best times during the
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| | that I worked on, Doctors Without Borders
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| year (which you discover through
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| | sent acquisition letters to two peer
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| testing), you invite your current donors
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| | groups-doctors and pharmacists. They
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| to refer a friend to your organization.
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| | reasoned that these two groups of medical
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| This is usually done with a buckslip or
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| | practitioners would identify closely with
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| liftnote that goes out with your regular
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| | the mission of Doctors Without Borders,
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| fundraising appeal letter. But you can
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| | even if they were not able or inclined to
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| also include a tear-out coupon in your
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| | volunteer overseas.Does your organization
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| newsletter and a sign-up form on your
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| | have a professional peer group that is a
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| website.2. ClientsAnother source of new
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| | natural source of donors? Send them a
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| donors is your clients, the people that
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| | well-crafted appeal letter that speaks to
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| your organization serves. Naturally, if
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| | them as peers and is signed by a peer,
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| your clients are homeless or poor, they
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| | and see what happens.6. Affinity groupsIs
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| are not prospects for donor appeal
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| | your not-for-profit affiliated with a
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| letters. But if your clients are former
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| | particular religious group, ethnic group
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| hospital patients, or university alumni,
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| | or service organization? Then you have a
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| or retired folks, then you have a
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| | ready-made source of new supporters,
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| valuable source of potential supporters.
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| | provided that they also meet your other
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| These people already know your mission,
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| | criteria for suitable donors. If you are
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| who you serve and how you help them.3.
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| | an evangelical Christian, for example, as
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| VolunteersAnother group of individuals
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| | I am, then you can look to fellow
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| that knows all about your organization is
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| | evangelicals for donations. If you are
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| your volunteers. They not only know you,
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| | Italian-American and you live in Little
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| they believe in you. That's why they give
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| | Italy (in New York City), then you have a
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| you their time and talents. Now you can
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| | large group of folks whom you can
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| ask them to give their treasure as
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| | approach for funds. If you are a member
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| well.4. StaffOne advantage of asking your
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| | of Rotary International, your fellow
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| staff for donations is that you know two
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| | members are a source of new support.©
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| things about them. You know that they
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| | 2005 Sharpe Copy Inc.
|
