| Mapping the human genome had been a goal
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| | effort. Politicians are not exactly known
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| that modern bio-scientists yearned to
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| | as tough taskmasters when applying large
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| conquer for decades. Human genome,
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| | sums of money to solving problems and
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| basically a map of each humans cell
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| | demanding results. Government is great at
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| make-up, if properly researched and
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| | establishing bureaucracies, lousy at
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| documented, could provide the answer to
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| | solving problems. The urgency impressed
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| myriad mysteries, including: why we age,
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| | on Celera to move ahead quickly and
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| genetic markers, causes and cures for
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| | successfully was just never a
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| diseases and many more questions
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| | consideration for the government.
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| previously thought unobtainable. The
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| | Who really won this race? The consumer
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| drive to chart this monumentally complex
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| | was the real winner. The speed with which
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| scientific puzzle lead to an interesting
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| | Celera mapped the human genome enabled
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| competition. Entrepreneurs can learn much
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| | numerous medical products and treatments
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| from this race.The United States
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| | to be moved quickly ahead to market.The
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| government's National Institute of
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| | lesson we can all learn is that a hungry
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| Health, partnering with the British
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| | entrepreneur has an innate advantage over
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| government was tasked with charting the
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| | the large, bureaucratic enterprise that
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| human genome in the mid 1980's. The
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| | seemingly holds the cards in any business
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| government employed the finest
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| | competition. How did MicroSoft, starting
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| bio-scientists, facilities and equipment
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| | in a garage, create the source code for
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| in the effort to successfully complete
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| | software that IBM totally missed? How did
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| the work. Budgeted funds were generously
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| | Wayne Huizenga create a roll-up business
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| appropriated for the project. The United
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| | model that lead to Waste Management,
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| States was reported to have spent over $3
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| | Blockbuster Video and Auto Nation while
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| Billion on research, the British
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| | large, established companies in each
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| government added considerably more.In
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| | industry slept? Google, Hard Candy, Home
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| 1998, a brilliant scientist named Dr.
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| | Shopping Network and Sephora are only a
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| Craig Ventner, while reviewing the
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| | handful of now large and successful
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| published work product of the government,
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| | businesses that were just start-ups not
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| decided that a different approach could
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| | so long ago. They were opportunistic,
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| be undertaken to provide a faster, more
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| | agile, creative and fearless in the face
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| accurate answer to the complexity of the
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| | of much larger, more established
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| chore. He wrote a business plan that was
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| | rivals.There has never been a better time
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| based on a "shotgun" type of research
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| | for entrepreneurs with a novel idea to
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| format. Dr. Ventner approached venture
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| | take on the big boys. In fact, the bigger
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| capitalist funding sources and raised
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| | the competitor, the better I like the
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| $300 million in private funds. His
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| | entrepreneur's odds of success. I counsel
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| venture, Celera, was charged with mapping
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| | dozens of entrepreneurs in my consulting
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| the genome in order to commercialize the
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| | business. I always encourage these
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| findings. The race was now on.The
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| | pioneers to face behemoths with respect,
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| government team enjoyed the advantage of
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| | but not fear. Celera's Dr. Craig Ventner
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| a decades long head start, huge funding
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| | is an ideal model for all of us to study.
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| commitments and a deep roster of talent.
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| | If you have an idea that you would like
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| The government was not seeking to profit
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| | to discuss feel free to contact me. Geoff
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| from the discovery of the map. As always,
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| | Ficke can be reached at 407 260 1127,
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| the goal of government was to provide for
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| | Ficke has been a serial entrepreneur for
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| the common good.
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| | almost 50 years. As a small boy, earning
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| Celera, however, also wanted to provide
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| | his spending money doing odd jobs in the
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| for the common good. The ability to
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| | neighborhood, he learned the value of
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| accelerate the speed of discovery,
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| | selling himself, offering service and
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| convert the knowledge gained into
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| | value for money.After putting himself
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| commercial cures and products, and thus
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| | through the University of Kentucky (B.A.
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| make profits, was the goal of this
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| | Broadcast Journalism, 1969) and serving
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| private venture. Celera did not have
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| | in the United States Marine Corp, Mr.
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| unlimited, funds, talent or time. The
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| | Ficke commenced a career in the cosmetic
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| investors wanted the markers laid down in
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| | industry. After rising to National Sales
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| the business plan to be met and to see a
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| | Manager for Vidal Sassoon Hair Care at
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| return on their investment. In order for
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| | age 28, he then launched a number of
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| this to happen, the scientific task
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| | ventures, including Rubigo Cosmetics,
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| needed to be completed and the resulting
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| | Parfums Pierre Wulff Paris, Le Bain
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| knowledge commercialized.Celera was a
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| | Couture and Fashion Fragrance.Geoff Ficke
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| start-up in 1998 and completed the genome
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| | and his consulting firm, Duquesa
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| map in 2001. In a fraction of the time
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| | Marketing, Inc. ( has assisted businesses
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| and with a fraction of the funding of the
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| | large and small, domestic and
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| government group Celera was widely
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| | international, entrepreneurs, inventors
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| considered the winner of the race that
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| | and students in new product development,
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| was never formally acknowledged. The
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| | capital formation, licensing, marketing,
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| result should surprise no one. The result
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| | sales and business plans and successful
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| also should inspire every
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| | implementation of his customized
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| entrepreneur.The government team was
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| | strategies. He is a Senior Fellow at the
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| playing the game by different rules than
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| | Page Center for Entrepreneurial Studies,
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| Celera. The pressure applied by private
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| | Business School, Miami University,
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| investors was absent from the government
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| | Oxford, Ohio.
|
